Gathering Audience Feedback

The Purpose of Audience Feedback:

• find out what our audience wants to see and the type of music that they like
• to help us make production decisions that will attract our target audience
• to show how we developed a music video that is relevant to our target audience
• to gain an understanding of the importance of audience in a music video production

Qualitative research:

• this method of research aims to discover the opinion and preferences of the target group
• the questions in this type of research will be open or probing questions, to get more detailed responses
• this will allow people to be more honest, as doing it via filming people would impact there responses into being less honest

Quantitative research:

• this method of research enables the gathering of figures and data
• we will use this type of questioning when we want to record statistics on audience preferences
• closed questions are used

we are using both of these methods to gain a more rounded picture of our target audience. we have undertaken research into our target audience throughout all stages of planning and production. This included the following:

- pre-production surveys (before we began, we researched into different genres and target audiences.

- interviewed our potential target audience regarding our initial ideas and how we could improve this 

- got feedback from our target audience via our animatic and how we could improve it

- received feedback on our main singer/artist and whether there rehearsals were effective

- obtained feedback on our first draft

- feedback on our second draft

- feedback on our finished music video

Methods of Carrying out a survey:

• focus groups
• Random surveys which include survey monkey sent out to other schools

what did they like and why, what didn't they like, what did they think the narrative is about...