Final 3 Products

            

https://daniofficialmusic.wixsite.com/media

Evaluation Task 4

Group Task Script:

Online research into target audience, narrative and star image:

 To determine who our target audience would be for our artist Dani, we created a survey using survey monkey. We asked questions to determine the demographics by asking their age and gender. From this, we found that our target audience would be both male and female aged 11-25 as they are a young audience and so therefore because Dani is a young pop artist, we thought she would appeal to these ages. We were then able to tailor our narrative to something that they would want to see and appeal to them. We used the internet to research into similar artists such as Louisa Johnson and we looked into their star images. From this, it was clear that these artists did not include the use of instruments in their music videos as it allows them to sell themselves, rather than their music and it also emphasises their synthetic pop nature. Therefore, in order to conform to these conventions, we would not include instruments in our music video. Additionally, from looking at music videos and photos, we saw that these artists wear very bold clothing which signifies their celebrity status. However, we wanted to make Dani seem relatable to her audiences and so we dressed her in everyday clothes such as jeans and a denim jacket but with bright red lipstick in order to emphasise the idea that she is still a synthetic artist. This shows that Danis star image is conventional.

 Filming your animatic - what you learnt from this:

 The storyboard was drawn out carefully using our initial ideas from our group discussions and focus group feedback, we then used our mobile phones to take photos of each frame of the storyboard and then edited this in time with the song. This helped us see how the music video would potentially pan out. After having completed the animatic, we took videos of our target audience giving feedback and concluded that we would need to add another narrative strand and shorten some of the shots in order to create an entertaining music video. The animatic helped us to visualise our music video and give us a good idea of what our finished product will look like.

Filming your music video - how you used the camera more creatively than at AS:

Our skills in camerawork this year demonstrated the way we had improved as we weren’t matching generic conventions and had more choice over the way we represented our artist. We used 2 adaptable lenses rather than last year when it was one fixed lens, and this enables us to make sure that the close ups were in high definition, so we could focus on the artist lip synching. The 50 mm close ups were effective for selling the artists star image of a rebellious pop artist Whereas the 18 mm lens for the wide shots enabled us to focus on the location where she sprays painted the walls which again enhanced her star image as rebellious. In addition, we also used whip pans which we couldn’t master last year which enabled us to match the fast energy of the song with the vibrancy of the fast-paced movement of the camera.

Editing - How you edited more creatively than at AS:

 Our music video required more advanced editing skills and enabled us to use after effects as well as demonstrate how our skills progressed in premiere pro. As we had more footage and were creating an artist’s image from scratch we had more freedom and therefore cut from performance and narrative element frequently. For example, we cut between different locations and different ways of our artist getting revenge. We made sure our song was cut to the beat on premiere pro and matched up the lip synching to the milli-second on the timeline to make sure our artist was in time with the song and make it look more professional. Additionally, in the studio footage, the backdrop was a green screen, which gave us the advantage to choose any background we wanted. In adobe after effects we inserted a graffiti background, which was relatable to our narrative. And helped sell our artist as being more rebellious. Overall as our music video was discontinuous and featured a wider range of shots and our editing skills were far more developed than last year as we had much more freedom in creating our

Music video Digipak and Website - How you created a cohesive package that ran along 3 different technologies:

We created a cohesive package by using a similar colour scheme on the website and on the digipak. The choice of the pink colour is effective as it helps to bring together the two products and make them easily identifiable as Dani’s products. The pink also allows us to target our audience effectively as it reinforces the idea that Dani is young and fun. The star image is created via these products through the clothing that Dani wears. On the Digipak Dani is wearing a denim jacket and, on the website, she is wearing a spray paint leather jacket, this reinforces her rebellious but relatable star image within the two products. Additionally, the font was also kept constant within the products, this will help Dani’s fans to establish a brand, making her products more cohesive and recognisable

Evaluation Task 3

Eval 3 - Questionnaire Feedback for our Website

Eval 3 - Questionnaire Feedback for our Music Video

From this, it is clear that we got overall positive feedback from their impression of our music video. Especially they colour, spray painting and the narrative.

From question 2, it is also clear that our narrative was clear, as most responses picked up the fact she was getting revenge from her boyfriend. This is positive feedback because it tells us that we clearly presented out narrative clearly through our editing and camera. 

Q3= All of our responses were correct in realising that it was a pop genre. This means that we conformed to common conventions of a pop music video, which is extremely positive. Meaning we used colours, locations and mine en seen successfully in order for people to know it is pop. 

Q4= Everybody said that the lip syncing was on time, which is very important in a music video. This means that by having in sync lip syncing, it portrays our music video as more professional, which is extremely good. 

Q5= Most of the responses were dedicated to the green screen, the transitioning and the split screen. It is important that they liked the editing techniques used because it enables the video to flow more easily and for the narrative to make sense. 

Q6= By all the responses selecting the same answer, it tells us that we represented our artist well. The revenge idea give this away, however whilst having an option of violence people could have picked this. However, because they didn't it shows our music video clearly portrays our artist star image well. 

Q7= Most of the people said that the locations were appropiate, which shows that overall they were, however only 2 people said they were sometimes relevant. This was expected due to the different locations that we used, but this is necessary for a music video as it it conventional to have a range of locations. 

Q8= Most recognised that our artist was similar to mostly Lily Allen and Taylor Swift. This demonstrates that we represented our star image well to similar artists. It was also noticed that she was similar to Zara Larson, this is goos because it was recognised that she is an upcoming artist, just as Zara Larson is. 

Q9= There was a variety of answers for this question, showing there was more than one element which was effective. The clear narrative was the most elected answer, which is important because if a music video doesn't have a clear narrative, the audience will not continue to watch it. Location was not picked as being an effective element, which could be because they felt others were more effective. 

Q10= The fact no one pressed 'No' emphasis that we used necessary props to match our narrative. This tells us that they have clear meanings, and are not just put in the music video for no reason. 

Eval 3 - Questionnaire Feedback for our Digipak Cover

Q1: overall there was really positive feedback from our survey, our audience mentioned how they liked the bold and eye catching colours, the spray paint background and the shattered glass on top.

Q2: 100% of responses said that yes they do like the choice of image, this is important for a synthetic pop artist as she is selling her star image as well as her music

 Q3: 10/11 people said that they do think that the shed glass related a relationship break-up, this is really positive due to the fact that it was meant to be ambiguous and so we knew that people would have different interpretations of it

Q4:  100% of people said that they do would pick this up if they saw it in a shop, this is positive as it shows that we listened to feedback and targeted our audience directly.

Q5:  the majority of responses said that our artists name was placed well, this is positive as we conformed to conventions such as placing her name at the top of the Digipak in bold writing. However, one person said that they did not like the positioning, this was expected as we had placed her name in the corner, whereas other artists would place in in the middle.

Q6: There was a mixed response within this section of feedback, the majority of people agreed that they would not change anything which is very positive, however, one person said that they thought that her face was too pink and others said that they did not like the way Dani's name was placed, we will make sure to take this into consideration and change so that the overall feedback was more positive














Q7: 100% of people said that they thought that we were presenting a pop artist, this is really good as Dani is a synthetic pop artist, this means that we followed and conformed to conventions well














Q8: 9 out of 11 people said that they did like the choice of font, we chose to go for a simple yet bold font so that it did not distract the viewers from the rest of the cover, therefore this was expected as other pop singers have more stylish fonts














Q9: 10/11 people said that they did think the use of the spray paint was clear, this shows that we achieved the aspect of continuity within our music video and digipak cover, however 1 person said they did not think this is clear, we will take this into consideration for next time

Q10: 100% said the use of colours were appropriate, this shows that we conformed to conventions well as we produced colours that were suitable to a young pop artist and so therefore, we target it well to our audience

Evaluation Task 2

Hey guys and welcome to media Mondays, on SJM Radio where we will be discussing the new and upcoming artist Dani Alexander, ever since her debut single ‘we are never ever getting back together’ was released last week, she has been trending on twitter with the hashtag #Danisrevenge and so we knew we must answer a few of the many asked questions.

1: How was Dani’s star image portrayed in the music video?

In the music video, we tried to portray Dani as being a synthetic pop artist but with a rebellious edge. One way we did this was through the use of clothing – unlike other pop artists we did not want to sexualise Dani and so therefore we dressed her in everyday clothing such as jeans and a denim jacket, this allows her fans to relate more to her as her style can be easily copied. Additionally, her actions of vandalism and spray painting shows her rebellious side which therefore differentiates her from other similar artists such as Louisa Johnson

2: What is the narrative about? And how did you portray it

The narrative is about Dani and how she went through a toxic breakup, the main aspect of the narrative is Dani going through a range of emotions and taking her anger out on him due to the fact he cheated. We definitely portrayed this narrative through the use of props for example. We used a playstation to which Dani would smash, this was used to represent how the ex-boyfriend ruined the relationship and so therefore it shows Dani to take a dominant role and get revenge, rather than being sad and upset. This is different to other artists such as Taylor swift who usually creates narratives about the sad aspect of her breakups.

2: What genre is Dani’s Music:

Dani’s Music is mainly in the pop genre, as it is fast beat, her music video includes bright colours and no instruments are involved. The pop genre is suitable for Dani as she is young and so therefore would want to provide upbeat and fun music for her Fans, the song we are never ever getting back together is very catchy and so therefore this will allow her audience to promote it on social media and through their friends. The song is about a relationship breakup and so therefore it is similar to other pop artists such as Taylor Swift who is known to frequently sing about breakups and her past relationships.

3: What ways have you promoted your artist?

As our main target is the ages from 15-25, we knew that it would be important to promote Dani on online media such as on social media, YouTube and streaming services such as Spotify. This is because it is easily accessible for Dani’s fans to listen and share her music with their friends. We created Dani a website so that they can also subscribe to her and get constant updates throughout her career.

4: Who is Dani’s main target audience?

Dani’s main target audience is within the ages 15-25, this is because Dani is 20 years old and so therefore can easily relate to a young target audience as she is fun and attractive and so therefore can target a wide audience of both males and females

5: How does the Music Video, Digipak and website sell her image to her fans?

The colour scheme was very important for us, we decided to use bright colours within the music video and we kept a fluent shade of pink throughout the digipak and website, this is important in establishing continuity and so therefore, it allows all three of our media products to be easily recognised by the fans. Additionally, a picture of Dani is placed as the main attraction on the digipak and website, this relates to the music video as we included a lot of close ups, this allows us to emphasise her synthetic pop image. The style of outfits in all three media products are similar, for example, on all the jackets she wears, they have been sprayed with paint, this again enhances the rebellious side of her star image, it also allows our products to be more cohesive due to the fact that spray paint is a significant part of the music video as it makes up the majority of the chorus and the title of the album is represented by spray paint. The font is also the same throughout the website and Digipak, this will allows us to establish a brand for Dani as it means that fans will be able to recognise her music.

6: Who influenced Dani’s Music?

One of the main influences for Dani’s style of music is Lily Allen due to the fact that she is also edgy and is differentiated to other artists. Lily Allen is another synthetic pop artist that sings about real life experiences and has a large target audience, this shows that she is a good choice to for Dani to look up to as it means that Dani can also target loads of people as she can present herself as relatable. Additionally, Dani’s ex boyfriend was a major inspiration as he influenced and provided inspiration for We are never ever getting back together as the song is a tribute to their breakup.