The Rule of Thirds

The rule of thirds is applied by aligning a subject with the guide lines and their intersection points, placing the horizon on the top or bottom line, or allowing linear features in the image to flow from section to section.

The creator of this poster has placed the character’s eye line exactly at the top intersection, this immediately draws the attention to the character, telling the audience that she is the protagonist within the film. Additionally, the rule of thirds is used with the writing; it is clear that the writing is positioned in both the top and bottom thirds of the poster, thus allowing us to focus on the main features in the centre.  The rule of thirds in this poster allows for specific focal points, highlighting the most important features.

The poster also uses C.L.A.M.P.S: for example, the positioning of the character illustrates that she is the main character and that is who we should be focusing the majority of our attention on. Additionally, the majority of the lighting in this poster is black and white, showing the audience that the film is going to be of a dark nature and that it is not going to be happy, however the brightness of the gold shows that there is hope and could possibly have a “happy ending”

The rule of first is also used within The revenant as the eyes are in the top third, this immediately focuses our eyes at the top of the poster, also allowing us to notice the scenery and therefore allowing us to understand more about the film and where it is set, additionally the eye is focused in the top thirds also, attracting us to the intensity of the film.

Danger is portrayed through colour within the poster, we can see this through the red a blue colour, representing blood and coldness.

    

This poster is a direct example of the rule of thirds as they eyes or the main character are aligned within the upper third line. This immediately draws the audience’s attention to the eyes making the centre of attention. Next our eyes are focused in the middle third, allowing our eyes to flow from the top to the centre and then eventually to the bottom where the text has been placed. This influences the eye line to travel across the image to find out what the film is. The Actresses eyes are red representing possible danger within the film, thus allowing us to know what genre it is placed in. The lighting gets darker from the top left of the page to the bottom right, also implying that the end of the film will be “dark”