Organic Vs Synthetic Artists

Mumford & Sons - Little Lion Man

• Target audiences is rock and country, we can see this as the location is set in an abandoned music video, which highlights the idea that they are a proper band. 
• Emphasis on instruments is also used to mirror the idea that they are authentic musicians, in comparison to a pop artists. This also shows that they are not an ordinary band as they use different instruments such as the banjo and cello
• Dutch tilts looking up at the guitar
• Swish pan to show them all standing on the stage together, highlighting the fact that they unified and perform together.
• Mise-en-scene is key when identifying that they are a rock country band to their target audience.
• Close ups are used to sell the star image of the band and to sell them as authentic.
• Close ups of them sweating is used to show the passion of the music and that they are a real band instead of a classic boy band.
• Their choice of clothing also differentiates them from ordinary boy bands as they are wearing old suits
• Their target audience will be primarily males over the age of 20

Promoting Organic and Synthetic acts:

• There are clear distinctions between the ways in which different types of artists are represented to ensure short term or long term success
• Organic acts are often sold on their 'authenticity;, both musically and socially
• The image of the artists appears 'unconstructed' (although, of course, this is in itself a carefully constructed look)
• synthetic acts are often sold on their 'look' or personalities
• The image of the artist is carefully and unashamedly constructed

Synthetic bands include:

• Often aimed at younger, less sophisticated audiences
• Profits generated by this kind of artists tend to be part of an immediate, short term strategy by the record company - because the audience often grows up and out grows the artist.
• Executives attempt to construct successful acts out of artists and the songs at their disposal
• The image of the artist is often constructed by the record company
• The artists will be given a short time to prove their success before other combinations will be tried out

- one direction 

- the wanted

- JLS

- Girls aloud 

- The Saturdays

- The spice girls

- S club 7 

- Cher Lloyd

- Jonas Brothers

Organic Bands:

• A 'naturalistic' approach to artists
• The seeds of success are within the artists, who have to be 'nurtured' by the record company
• The image of the artist is 'enhanced; by the record company
• The artist is finger the time to evolve and progress through their career, this is because they recognise that their fan base will continue to grow and evolve over time.

- Oasis

- U2

- Blur

- Mumford & sons

- Arcade fire

- Bastille

- The Beatles

- Imagine Dragons

- Arctic Monkeys 

Analysing how the clash album cover represents them as organic:

• Shows them smashing up a guitar whilst playing through a live performance, this shows that they are a proper band as they a playing gonna stage
• The aggression signifies that their is something serious about them
• The Dark grey colour differentiates them from a synthetic band
• The idea that their face is hidden all represents an anger that wouldn't be seen in a synthetic band
• The cables on the floor, make it seem unprofessional, adding to the authenticity 
• The instruments adds to the organic nature of the band and adds to the authenticity
• Ripped clothing connotes the idea that they are not selling themselves as a boy band, as it is not something generally seen in a pop band
• The large titles shows that they are selling themselves through the music and not through themselves and their star image.
• The cover also represents the band as part of rock history because it references Elvis Presley's cover of 1955, where he is also in a live setting playing an instrument. 

 Analysing how the Nicki Minaj album cover represents her a synthetic:

• The bright vibrant colours connote the idea that she is synthetic
• Facial expressions suggest that she is not serious as she is posing in a way that portrays her to look surprised and shocked
• She is selling her star image and her looks through her positioning and costume
• The stars above her name suggest that she is synthetic as she is drawing attention to her name, selling herself rather than the album
• Her name is also bigger than the title, again highlighting that she is selling herself and not her music
• Her outfit and hair is doll like, which is revealing and not serious. This has been used in order to accentuate her body image. 
• The doll like dress is also mirrors a 'barbie' like image, portraying her to be fake and manufactured